One morning last week, I poked my head into the construction site for the newest Uncle Louie G’s Italian Ices franchise, just off the Graham Avenue L-stop, where it’s replacing the decades-old Sweets ‘N Things. (Sweets ‘n what Things? I always wondered.) As a lifelong customer of Ralph’s, I was wary of the place, but it only took about four minutes for Louie G’s charming proprietor, Michael LaMarca, to win me over.
LaMarca is a warm personality, who has already ingratiated himself with the businesses on the block and the old-timers in the neighborhood. “Everyone has been so nice and welcoming,” he tells me, before waving to someone arriving for work next door at Loco Burrito. “There’s my man!” he shouts, before telling me, “He makes me the best salads.”