My blog post today features a Williamsburg-based fashion social media site Fashism (turns fashion criticism on its head) where users can rank each others’ outfits. Think of it as a way for people to Digg your Style. Here’s a Q & A with Fashism co-founder Brooke Moreland.
WG: How did you get the idea to launch a fashion-oriented social media site? (Well, if that is what you would call it.)
BM: I got the idea while shopping, naturally. While trying stuff on, I thought, “does this really look good?” I don’t usually trust sales people, because they always tell you that it does, so I decided to snap a photo and send it to a friend to get some feedback. Then I thought, “wouldn’t it be cool if I could just send this to a site and get like TONS of feedback from unbiased strangers?” I met up with my husband who was shopping in the men’s department and we talked about it. Then boom. We called our friend Chris who is a developer and the three of us started working on it that afternoon.
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