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in Dig & Be Dug:

Goodbye La Villita Bakery

April 13, 2013 By Genia Gould Leave a Comment

Screen Shot 2013-04-13 at 9.40.56 AM

The birthday and wedding cakes in the La Villita Bakery window would turn brown over time, and with figurines of bare-breasted mermaids and muscular men, the result was camp (which most in the neighborhood appreciated, or some piqued by). The cakes were made of styrofoam but decorated with meringue and sweet cream. White-haired Alfonso Sosa, the owner of La Villita for 17 years, said he replaced the prop cakes with fresh ones every six months or so.

Patricia Meza, Alfonso’s wife, would be at the grill making egg sandwiches with generous portions of bacon tucked into the fresh breads or croissants made on the premises. Sosa’s sister-in-law, Maribel Meza, an outgoing woman, employed at the bakery for 13 years, managed the customers, took orders, and worked the cash register. My guess is Maribel was teaching Spanish to several dozen regulars, including myself, in short exchanges while buying coffee, pastries, and sandwiches. “I love to talk with people, and to be in the front of the shop,” she said, revealing her ideal job description, as she’ll need a new one soon. Her people skills were widely known and already new job offers are in the works.

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“Machine Man” Manufacturing Superhero in Greenpoint

April 10, 2013 By Marianne Shaneen Leave a Comment

Screen Shot 2013-04-10 at 12.40.30 PM

Eric Mingrino, inventor/ manufacturer, in his Greenpoint workshop. Photo by Allen Ying

As a kid, Eric Mingrino fantasized about being an inventor, and when his father was alive, they dreamed of someday opening a company together to develop inventions.

Mingrino remembers his first “Eureka” moment as a ten-year-old boy watching his mother making pancakes in their Greenpoint kitchen. As she struggled to balance a spoon underneath the pan to tilt it while cooking, so that the grease would drain off to the side, he told her that one day he was going to invent a pan tilted on an angle with a little hole in it to drain the grease, and he went and drew the plans for it. “And years later, who came up with it? George Foreman. Same exact thing I drew when I was ten. He sold millions of these things! Every time I see that I say, oh man.”

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Breathing New Life into Vintage at Brooklyn Reclamation

December 12, 2012 By Jason McGahan Leave a Comment

Photos by Eddy Vallante

Photos by Eddy Vallante

All you need to know about the newest vintage furniture store in Williamsburg can be told in one unusual table. It is a small kitchen table whose top is stripped from the lane of a 1920s-era bowling alley in Elm Grove, West Virginia. The iron base on which the top is balanced used to be a stanchion pole in the Wheeling Tunnel. “We cleaned out Elm Grove Lanes,” acknowledged David Sofsky, a member of the Sofsky family that owns Brooklyn Reclamation. “Two full-length trailers filled with bowling alley paraphernalia. Forty lanes of it. It’s enough wood to make end tables, bar tops, and stools for the next 10 years.”

The price tag for the table is $1,400—owing to the fact that the wood is nearly a century old and the table was customized with re-purposed material. “The most expensive stuff is the oldest stuff, and the stuff that’s customized,” David said. “I do think, for those items, we’re on the reasonable side, price-wise.” “We try to keep prices affordable for the average customer. We get some customers coming in with big bucks. We also get young people just moving into the area.”

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Bookstores: 0 Before, 2 Now. Where? Bushwick

September 26, 2012 By Jason McGahan Leave a Comment

Matthew Winn opened Molasses Books in Bushwick, last month. Photo by Allen Ying

To the transplants who’ve lived in Bushwick the longest, the neighborhood’s grit is nothing short of a virtue, and its lack of creature comforts is a source of pride.

It must have something to do with the factories and cement yards, the scrawny trees and parks without pigeons or squirrels.

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Toughen Up at Green Fitness

June 9, 2012 By WG News + Arts Leave a Comment

Photo by Ashley Corbin-Teich

By A.P. Smith

Green Fitness Studio
232 Varet Street (Bushwick)
www.greenfitnessstudio.com

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